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Acquisition Speculation Chart

The image below appeared in the redesigned issue of BusinessWeek after Bloomberg acquired the magazine.  I will honestly say that I studied it for a few minutes and read the text a few times before I really understood what the data was showing. 

I think the psychedelic layout of the bubbles adds a confusing element to the visualization that is unnecessary.  There are a bunch of different ways to show this data that would be more straight forward and easier for the readers to understand.

Bubble Chart

[source]

Do you think the visualization layout/design adds or takes away from the data?



3 Responses to “Acquisition Speculation Chart”

  1. Tweets that mention Support Analytics Blog » Blog Archive » Acquisition Speculation Chart -- Topsy.com Says:

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  2. Paresh Says:

    Interesting data without any need for flourishes. The data is basically a list of tech companies with a large war chest and companies who could be potential targets[considering the market capitalization]

    Simple presentation [Bar Charts] is enough. My visualisation at http://www.visualquest.in/2010/04/beautiful-circles.html

  3. Tony Says:

    Paresh, I like your version of the chart using a simple design. The data is much easier to understand. Thanks for the comment!