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I think everyone in the world knows about Google Analytics, but this other service can drastically help improve the effectiveness of a website or blog as a compliment to [not replace] Google Analytics.  The website is called crazyegg and offers a service to “visualize your visitors” based on the volume of monthly visitors you want to measure.  The cost starts at a mere $9 per month for 10,000 visitors and 10 pages.

There are two features that I think are valuable and can help you visualize conversions on a website or blog.  They are:

1.  Heatmap

The heatmap option allows you to visually see where on the site most visitors click.  This can be extremely helpful for trying to sell advertising, place key products or featured items.  Some other features of the site include:

• The ability to exclude your own IP address so the results are not skewed
• Setting up tests to see what people are doing on a page
• Reports
• Email notifications

2.  Confetti

The confetti option allows you to see dots in color where visitors are clicking.  The list option lets you see who the top 15 referrers are, search terms, operating systems, browser and so on.  If you use one of these services, please share your feedback in the comments section.

Check out their demo here.

Some other providers that have similar services are:

• Labsmedia
• Clickdensity

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This entry was posted on Friday, August 21st, 2009 at 6:23 am and is filed under Analytics, Statistics, Tony, Visualization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.