DSA Insights Post Project - SPAM
I’ve added a category to the Blog Post Project- Blogging.
One important aspect and responsibility of blogging and e-mail is to respect your audience and others. Here are a few informational points about SPAM that can also be found on the FTC’s website. “The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email…”
The law requires:
- It bans false or misleading header information. Your email’s “From,” “To,” and routing information - including the originating domain name and email address - must be accurate and identify the person who initiated the email.
- It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.
- It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests.
- It requires that commercial email be identified as an advertisement and include the sender’s valid physical postal address.
Source: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm
A few newsletter or e-mail sites that help businesses manage their communications while adhering to CAN-SPAM regulations are:
They have some customization for your business as well as registration or opt-in and opt-out features.
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