Comments on: Capital One - The Analytics Superpower, Really? http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/ Support Analytics Wed, 07 Jan 2009 13:22:18 +0000 http://wordpress.org/?v=2.6 By: Tony http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-2586 Tony Tue, 23 Dec 2008 02:41:22 +0000 http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-2586 Thanks for the comment Peter. What I think many companies are missing is the customer's view. Yes, they are getting their product in front of me many times to remind me to use their card, but what's the cost. The cost is my frustration of adding to the shredder stack with another of Cap One's offers. With the internet now, I know exactly where I can go to sign up for a card, which is exactly what I did when I opened my business account. They should invest in targeted advertising instead of mass marketing. That's just my opinion. Thanks for the link suggestion. Thanks for the comment Peter. What I think many companies are missing is the customer’s view. Yes, they are getting their product in front of me many times to remind me to use their card, but what’s the cost.

The cost is my frustration of adding to the shredder stack with another of Cap One’s offers. With the internet now, I know exactly where I can go to sign up for a card, which is exactly what I did when I opened my business account. They should invest in targeted advertising instead of mass marketing. That’s just my opinion.

Thanks for the link suggestion.

]]> By: Peter http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-2585 Peter Tue, 23 Dec 2008 01:40:34 +0000 http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-2585 Tony, I had some time to get caught up on business reading and came across this post. First, Capital One co-brands dozens of credit cards, for airlines, cruise lines, NPO's, etc., and each generates its own mailing lists. Within Capital One are a variety of product managers, also marketing slight variations of financial products. And last, there are the marketing analysts list to test response rates for those product managers. On one side, you'd think they'd limit the number of times they mail to an individual. On the other, they know that persistance pays. The option of course is to opt-out. The Privacy Rights Clearinghouse offers some suggestiosn and links to do so: http://www.privacyrights.org/fs/fs4-junk.htm Good luck. Tony, I had some time to get caught up on business reading and came across this post. First, Capital One co-brands dozens of credit cards, for airlines, cruise lines, NPO’s, etc., and each generates its own mailing lists. Within Capital One are a variety of product managers, also marketing slight variations of financial products. And last, there are the marketing analysts list to test response rates for those product managers. On one side, you’d think they’d limit the number of times they mail to an individual. On the other, they know that persistance pays.

The option of course is to opt-out. The Privacy Rights Clearinghouse offers some suggestiosn and links to do so: http://www.privacyrights.org/fs/fs4-junk.htm

Good luck.

]]> By: DSA http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1979 DSA Thu, 29 May 2008 15:02:05 +0000 http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1979 Yeah, they have the address right and the registered business name hasn't changed. I continue to receive them, which keeps my shredder well fed. :) Yeah, they have the address right and the registered business name hasn’t changed.

I continue to receive them, which keeps my shredder well fed. :)

]]> By: Marketing Strategy Guy http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1976 Marketing Strategy Guy Wed, 28 May 2008 20:49:47 +0000 http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1976 They probably use some type of name and address matching logic. Since you moved, do they have your latest address on file? Or do you have more than one registered business name? I'm guessing it's at least a non-prescreened offer that didn't attempt to match you at the credit bureaus. They probably use some type of name and address matching logic.

Since you moved, do they have your latest address on file? Or do you have more than one registered business name?

I’m guessing it’s at least a non-prescreened offer that didn’t attempt to match you at the credit bureaus.

]]> By: DSA http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1973 DSA Tue, 27 May 2008 18:02:46 +0000 http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1973 Some great points that I didn't really consider. Thank you for sharing! I guess it would be a constant reminder that you already own the card and may be more apt to use it. Personally, I am annoyed by getting the application once a week and having to shred it. If I feel this way, then there are probably many others who do too. Some great points that I didn’t really consider. Thank you for sharing!

I guess it would be a constant reminder that you already own the card and may be more apt to use it.

Personally, I am annoyed by getting the application once a week and having to shred it. If I feel this way, then there are probably many others who do too.

]]> By: Works4GoogleAnalytics http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1960 Works4GoogleAnalytics Fri, 23 May 2008 01:50:19 +0000 http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1960 I was doing some research and came across your blog. I used to work at Discover Card and I know that they sent mail to low usage users to "remind" them to use their card. Most consumers have many cards, the mailers try to make you pick that card out of your wallet and boost usage... now I am sure there is a lot of waste and that a better model could be used, but measuring transaction lift of ppl who get the mailers is easy to do and amazingly enough it actually works. I was doing some research and came across your blog. I used to work at Discover Card and I know that they sent mail to low usage users to “remind” them to use their card. Most consumers have many cards, the mailers try to make you pick that card out of your wallet and boost usage… now I am sure there is a lot of waste and that a better model could be used, but measuring transaction lift of ppl who get the mailers is easy to do and amazingly enough it actually works.

]]> By: DSA http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1833 DSA Tue, 01 Apr 2008 13:11:42 +0000 http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1833 Thanks for the comment Tim! It's always nice to hear that I'm not just talking to myself. I would invite you to sign up to the blog feed via a feedreader or delivery through email. Thanks again! Thanks for the comment Tim! It’s always nice to hear that I’m not just talking to myself. I would invite you to sign up to the blog feed via a feedreader or delivery through email. Thanks again!

]]> By: Tim Ramsey http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1815 Tim Ramsey Mon, 24 Mar 2008 05:50:46 +0000 http://supportanalytics.com/blog/2008/03/capital-one-the-analytics-superpower-really/#comment-1815 I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. Tim Ramsey I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog.

Tim Ramsey

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