DSA Insights

In a recent issue of BusinessWeek , I found the picture shown below. A simple pie chart would show this data, but this adds a certain flare that caught my eye. Maybe it only caught my eye because I live and breathe data analysis and visualization… Regardless, it’s similar to a horizontal stacked bar chart, but with more pizzazz.

I have stated before that I don’t like stacked bar charts, and I don’t. Whenever you compare more than one component over time, it becomes very ineffective. Once you get beyond the first series of data, the baseline is not the same, making a comparison difficult. However, when you only compare a few pieces of data without time on an axis, a horizontal stacked bar chart can be effective. You can visit an earlier post to get more information on stacked bar charts.

In the graphic below, there are some things I might have done differently. For example, the last 3% is a little hard to distinguish because of how small it is compared to the rest. The first and last colors are very hard to differentiate in the print version. In this picture, the colors are more defined, making the comparison easier.

I share this with you to promote more abstract thinking when it comes to presenting data without losing effectiveness. I can tell you this: if I was an Executive and someone brought me this visualization instead of a pie chart, I would be impressed!

Visualize this: you’re watching a presentation and the slides are gliding by with every imaginable abuse of PowerPoint: fifteen bullets per slide, clip-art images, data-packed charts that aren’t even visible, goofy transitions, then along comes this slide. The only thing on the slide is this picture below. All of a sudden ears perk up and slouching turns to posture only a second grade teacher could be proud of. Dare to be different, yet effective!

 

 

 

 

 

 

 

 

 

 

Without regard to any minute details or scale, I replicated this visualization using Excel, which is shown below. I literally spent about seven minutes creating this in Excel. Granted it looks a little better when the image isn’t modified to fit this blog, but you get the idea. In a future post, I may show how this is done in a screencast, which I can guarantee won’t take longer than a minute.

 

 

 

 

 

 

 

Stay tuned!

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This entry was posted on Tuesday, January 15th, 2008 at 8:48 am and is filed under Analytics, BI, Excel, Presentation, Reporting, Tony. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.